ARPU of Telefonica in the mobile communications segment in the UK 2016-2020
During the period from the first quarter of 2016 to the fourth quarter of 2020, Telefonica (O2) UK's total average revenue per user (ARPU) in their mobile segment was at its highest in the first quarter of 2016, when it amounted to 17.9 euros. Since then, their ARPU has slowly decreased quarter-on-quarter and in the last quarter of 2020, it amounted to 12.8 euros.